Global Sports Week is a platform to SHAKE, SHAPE & SHARE A NEW FUTURE FOR SPORT between business and society. It centres on an annual forum gathering INTERNATIONAL LEADERS, CHANGE-MAKERS AND REPRESENTATIVES OF THE NEXT GENERATION in Paris - a city that will be at the heart of world sport in the next decade.

The context is one of GLOBAL REVOLUTION. Around the world, the SPEED OF DIGITISATION is matched only by the pace of SOCIETAL CHANGE. A new generation, with new expectations, is emerging to present a real challenge to sport and its whole economic model. DISRUPTION IS CREATING OPPORTUNITY too - for sport to play a bigger role in addressing the big social challenges of our age.

In 2020, the global coronavirus crisis has demonstrated SPORT'S FUNDAMENTAL VALUE, while accelerating underlying trends. The shock has also unlocked imaginations, creating a unique environment for BOLD IDEAS and RADICAL INNOVATION. If 2020 was a time to think big, 2021 will be the year to PUT REINVENTION IN ACTION.

Success will depend on new kinds of partnerships, and on multilateral solutions. Global Sports Week will offer a crucial platform to connect the key actors worldwide.