Jackie Brock-Doyle

Executive Director of Communications
World Athletics

Jackie has worked in the media, communication and marketing field for 30 years and is regarded as one of the world’s leading communication strategists. She is currently leading communications for the World Athletics Federation (since 2016). She was the Chairman and group CEO at Good Relations, an integrated PR, brand communications and CSR agency, between 2013 and 2015. Prior to that Jackie directed the communication strategy and implementation for the world acclaimed London 2012 Olympic and Paralympic Games for 7 years after leading the successful bid’s international and domestic PR and Media campaign from 2003 to 2006. Jackie has lived and worked in the UK, Australia, Singapore and now Monaco and has run campaigns across Europe, the USA, Asia Pacific, Australasia, Africa and the Middle East. She has designed and directed marketing, communication, media and sponsorship programs for some of the world’s biggest brands and events, including Visa International, the Sydney 2000 Olympic Games, Cadbury, the 2002 Manchester and 2014 Glasgow Commonwealth Games, Coca Cola, Samsung, Mars and the London 2012 Olympic Games and Paralympic Games. She brings a depth of international experience having worked across a number of countries and for leading international businesses. She also has significant expertise in crisis communications, strategic planning, vision and message development and implementation, digital communications, stakeholder, internal and public affairs management and media relations across the globe. Jackie has worked at the highest levels of Government and business and has a proven record for managing and getting the best out of large teams; she is results driven, strategic in planning and creative in execution. Jackie has received numerous accolades for her work in the UK and overseas and was awarded an OBE by the Queen in the 2013 New Year’s Honours List for services to the London 2012 Olympic and Paralympic Games and a CBE in the Queen’s Birthday Honours 2020 for service to sport.