Sam Mathews

CEO & Founder

Sam Mathews is the Chief Executive Officer and founder of leading esports organisation, Fnatic. An early adopter of what has become one of the fastest-growing sports in the world, Mathews launched the brand in 2004, selling his car to send a team to its first competitive gaming event while still attending university. Retaining his position as Chairman of the Board at Fnatic, entrepreneur Mathews went on to found gaming social network UGAME and digital agency for start-ups NEVERBLAND. Returning in 2016 to launch Fnatic’s award-winning line of gaming peripherals GEAR, Mathews was named CEO in early 2019 following a leadership change and significant investment raise. Under Mathews’ leadership over the past 16 years, Fnatic has become one of the world’s largest, most popular most successful esports organisations. With offices around the world, an in-house developed line of esports peripherals and apparel, and partnerships signed with the world’s most respected brands as well as dominating the competitive realm of international leagues, Fnatic has cemented its position as leaders of esports performance.