THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES
It’s all about sport. This is where we come from, everything we do is rooted in sport. Sport plays an increasingly important role in more and more people’s lives, on and off the field of play. Sport is central to every culture and society and is core to an individual’s health and happiness.
At adidas our core belief is that through sport we have the power to change lives. Now more than ever, we are committed to working to maximise sport’s potential to influence positive change in the world.
Global Sports Week is a key platform through which to drive those necessary conversations that will stimulate change specifically in the areas of equality and sustainability. We are proud to drive this conversation as a Founding Partner of this event.
END PLASTIC WASTE
PLASTIC WASTE IS A PROBLEM. INNOVATION IS OUR SOLUTION.
For decades we’ve used plastic too selfishly and shortsightedly, making and consuming with no thought about the damage we’re doing to our planet. Now, nature has responded and taught us that throwing away the old for the new didn’t make the old disappear, it just moved it. Into our oceans, rivers, landfills, even the fish we eat.
It’s time to find solutions. It’s time to end plastic waste.
We know we need to act, and we have. For the last decade, we have been developing and introducing innovations to reduce our use of virgin plastics across all products.
By 2024, we aim to be free of virgin polyester, using only recycled solutions, to be one step closer to being a fully circular company. By 2030, we will have reduced our entire operation emissions by 30% and by 2050 we will be climate neutral.
THE THREE LOOPS
Recycled loop - Made with recycled materials
New plastic today can be a plastic waste problem tomorrow. For the last two decades, we’ve been innovating to reduce the number of new plastic we add to the world.
We’ve prioritized the need to replace virgin polyester in our products. By 2024, we will have transitioned to 100% recycled polyester made from plastic heading to the ocean, and plastic heading for landfill, helping you make sustainable choices, without compromise, for the future of our planet.
Circular loop - made to be remade
The materials we use. The way we make. We’re changing how we create by moving towards circular systems of recycling and reuse to create products you never have to throw away. Products that are made to last and to share. Products that can be kept in play for longer.
Regenerative loop - made with nature
For the future of our home planet, we’re calling time on our use of conventional materials and methods of make. Designing out finite resources; designing in synergy with natural processes using resources that infinitely renew. From eco-innovation designed to mimic biology to pioneering plant-based yarns, our new material revolution puts our athletes and our future first.
BREAKING BARRIERS FOR GIRLS IN EUROPE
Changing women’s lives through sport
Girls and women in sport still need to win twice. Not only the match. But even to get on the field. The challenges are real. We must break those barriers.
The adidas Breaking Barriers program is not a campaign, it’s a commitment to tackle cultural stigmas and systemic inequalities.
It’s a commitment for 5 years, to support 15 non-profit organizations in Europe that will go through an organizational change on gender equality.
It’s also a commitment to empower 100 champions, women aged between 18 and 30 years old, who will go through leadership training to lead their communities and inspire 50,000 girls.
We believe that through sport, we have the power to change lives, and by developing the multi-year adidas Breaking Barriers Program, we have made a strong commitment to championing girls and women in sport.
The program aims to:
2020 was a successful pilot year for the Breaking Barriers Program. We are busy working behind the scenes to deliver more exciting news about what’s to come and how you can get involved in 2021. Stay tuned to find out more.
THE IMPLEMENTATION PARTNERS BRINGING BREAKING BARRIERS TO LIFE.
adidas joined forces with six Implementation Partners - the on the ground, sport for good, non-profit organizations who were inspired and driven to create real change in their communities - to host the Breaking Barriers program at a local level and implement organisational change that is designed to lead to balanced gender representation across all levels of their organization.
ASSOCIAÇÃO CAIS, Portugal
CAIS was founded in 1994 to support people suffering from extreme poverty and social exclusion - homeless people, in particular - and to give them the chance to regain independence and control over their lives, through different training projects.
Balon Mundial, Italy
Balon Mundial was founded in 2007 to use football as a tool to integrate refugees and migrants and break down local prejudice towards them. Its football-based programs tackle ethnic and gender inequality, combat exclusion and challenge social barriers as well as strengthen links between the local and migrant communities.
Cross Cultures Project Association, Balkans
Cross Cultures Project Association (CCPA) was formed in 1999 with the belief that dialogue and collaboration are the best learning tools for bridging communities affected by war and conflict. Their mission is to use sports as a tool to bring people to play and cooperate together across ethnic, social and religious divides and, in this way, contribute to peaceful co-existence, social cohesion and resilience.
Johan Cruyff Foundation, Netherlands
Johan Cruyff founded the Cruyff Foundation more than twenty years ago, with the objective to give children as much space as possible to play sports and be active, with special attention for children in need and a lasting commitment to sustainability.
Founded in 2009, MSIS set out to help young people better themselves and reach their potential through the power of football. MSIS creates opportunities for young people to gain vital job skills that open up opportunities for them.
Founded in 2006 in Cologne, RheinFlanke has eight site locations in Germany. The organisation’s main purpose is to provide equal opportunities to children, teenagers and adolescents, including many children of immigrants, with little access to education and society.
Replays of our sessions available here:
|GRASSROOTS IMPACT FOR GLOBAL GOAL 5: GENDER EQUALITY IN SPORT FOR DEVELOPMENT|
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THE ADIDAS IMPACT
For more information about the adidas impact, download our
Green Company Report here.
For more on the adidas commitment to sustainability, visit