The GSW Social Booster is a programme delivered by Global Sports Week and powered by 17 Sport, that identifies, promotes and supports impact-led sports projects from around the world.

It is open to non-profits and social businesses that use sport to address specific objectives identified by the UN Sustainable Development Goals.

Finalists are selected based on the proven effectiveness and scalability potential of their projects. They have the opportunity to pitch their project to prospective investors and key leaders of sports business and society during Global Sports Week. These projects then benefit from an acceleration and support programme.

Meet the GSW Social Booster 2021 finalists

8 projects led by non-profits and social businesses from around the world have been selected for the GSW Social Booster 2021 programme: 

> Football Rising, Kenya, Malawi, Uganda, Pakistan and Somalia

> Let's Play Fair (Kids Play International), US, South-East Asia and East Africa

> Pedal Power (The Bike Project), UK

> SCORE (La Balle aux Prisonniers), Ivory Coast

> Skateistan, Afghanistan, Cambodia, South Africa

> Sports3 (EPROCAD Foundation), Brazil

> The Fin that Cleans the Oceans (Nomads Surfing), France

> Women and Kids Empowerment (WAKE), US and Guinea


The finalists have been chosen among over 45 candidate organisations from around the world based on the proof of concept and the scalability potential of their models, as well as their projects’ relevance to one or more of the following UN SDGs:

- Health (Goal 3)

- Quality Education for all (Goal 4)

- Gender Equality (Goal 5)

- Climate Action (Goal 13)


The selected finalists had the opportunity to pitch their projects to prospective investors and key leaders of sports business and society during Global Sports Week Paris 2021 which was held between February 1st and 5th 2021, with events taking place online, as well as in Paris, Beijing, Tokyo, Milan, Dakar and Los Angeles.

After the event, the finalists take part in a three-month acceleration programme led by 17 Sport and focused on providing strategic and structural support to their organisation and/or project.





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